Verto Analytics just released the findings of a new study about who is most likely to switch from a Windows laptop/desktop to a Mac.
The analytics firm conducted a poll of current Windows owners (among U.S. adults, ages 18 and above) and asked them if they planned to buy a Mac as their next computer (either laptop or desktop) in the next 6-24 months. Verto also asked current Mac owners about their intentions to switch to a Windows machine within the next 6-24 months.
Nearly all (98% or more) current Mac owners intend to stay with Macs as their next computer. However, nearly 21% of current Windows laptop owners and 25% of current Windows desktop owners responded that they intend to switch to a Mac within the next six months
Of those current Windows owners, consumers in the upper income bracket (those with an average income of $150,000 or more) showed the highest likelihood of switching to a Mac: 20% of respondents intended to switch.
Lower income groups (those making $20,000 or less annually) also report higher probability of switching to Mac: about 14% of these respondents intended to switch. However, a further drill down shows that these lower income respondents are also in their teens or twenties, suggesting parental assistance.