WOW! Apple’s single sign-on feature for iOS, tvOS gets more support

Wide Open West (WOW!) now supports Apple’s single sign-on feature for iPhones, iPads, and the Apple TV. It’s the ninth largest cable TV provider in the U.S. The company also offers landline telephone and broadband Internet services.

With single sign-on, users only have to sign in once on Apple TV to enjoy immediate access to their favorite video channels that are included as part of their pay-TV subscription. Once a user is signed into one network app, any other app on Apple TV from participating pay-TV providers will automatically log the user into all other supported apps requiring authentication. 

During the single sign-on process, customers can view a page of all the authenticated apps that a pay-TV provider offers to more easily discover, download and enjoy all of their favorite video channels. Any network-TV app can take advantage of this technology to enable single sign-on and simplify the process for their viewers.