Apple, Ikea teaming up for an augmented reality app

Apple and Ikea have announced an augmented reality app that allows users to try out how furniture will look in the home before buying.

In an interview with Di Digital, Inter Ikea’s Leader of Digital Transformation Michael Valdsgaard says of Apple: “It will become the biggest AR-platform in the world overnight. It’s super interesting to us.” 

The app will launch the fall and apparently be based around the ARKit that Apple introduced this month at its annual Worldwide Developer Conference. It allows developers to tap into the latest computer vision technologies to build detailed virtual content on top of real-world scenes for interactive gaming, immersive shopping experiences, industrial design and more.