Apple is ramping up its efforts to create original TV programming. Jamie Erlicht and Zack Van Amburg, two successful TV execs, are joining the company in newly created positions overseeing all aspects of video programming.
Erlicht and Van Amburg will lead video programming worldwide, reporting to Eddy Cue, Apple’s senior vice president of Internet Software and Services. They join Apple from Sony Pictures Television.
Under their leadership, the studio’s slate of original primetime series more than tripled, growing to include many of TV’s most acclaimed shows. They have extensive expertise producing television for global audiences and creating programming for a wide range of services, including shows for Amazon, Hulu and Netflix. Their roster of programs — which have won 36 Emmys and dozens of Golden Globes, AFI and WGA awards — have included fan favorites such as Better Call Saul, The Blacklist, Bloodline, Breaking Bad, The Crown, Damages, The Goldbergs, Justified, Preacher, Rescue Me, The Shield, Sneaky Pete and more.
Van Amburg and Erlicht worked their way up the creative ranks since joining Sony Pictures TV’s predecessor, Columbia TriStar TV. Van Amburg has been with the studio since 1997 while Erlicht joined in 2002.