Apple CEO Tim Cook confirms to Bloomberg that the company is developing self-driving car technology, which he calls a “core” technology. The comments mark the first time Cook has discussed the long-rumored “Apple Car” project publicly, though he was vague about any manufacturing plans.
“We’re focusing on autonomous systems,” Cook said in an interview on Bloomberg Television on June 5. “It’s a core technology that we view as very important We sort of see it as the mother of all AI projects. It’s probably one of the most difficult A.I. projects actually to work on.”
Apple’s self-driving car prospects have involved Project Titan, the car development program that started three years ago. However, Apple changed course last year to focus on the tech. In April, photos revealed Apple testing self-driving sports-utility vehicles in California. Sources claim similar testing has happened for over a year.
In case you haven’t heard all the speculation about an Apple Car, I’ll give you an updated. The Wall Street Journal has said Apple’s car project is code-named “Titan.” Bloomberg Business claimed that Apple, “which has been working secretly on a car, is pushing its team to begin production of an electric vehicle as early as 2020.” 9to5Mac compiled a list of automotive experts hired by Apple and says “it’s clear Apple’s ambitions go well beyond just its iOS-based CarPlay in-dash system.” BGR noted any “Applemobile” will likely be an electric car of some kind, especially given Apple CEO Tim Cook’s dedication to expanding the use of greener energy.