Apple tops NetBase’s Brand Love Report (again)

Apple, Google and Lego are the most loved brands in the UK on social media, according to NetBase’s Brand Love Report, which measures the “strongest, most positive consumer emotions towards brands.”

Apple and Google top the list, followed by Lego, Tesco, BMW, Adidas, Audi, Porsche, Gucci and BP. It’s Apple's second time topping the list.

The data was gathered using NetBase’s social media analytics platform from 2.4 million English language posts of earned mentions inclusive of Twitter, Facebook, Instagram, Tumblr and millions of other sources during the one-year period April 2016 to April 2017.