“Today at Apple” kicked off this weekend with new in-store programming around the world, including Photo Walks and Kids Hour at all 495 Apple stores. From Getting Started with Coding to How To: Sketch, Draw and Paint with iPad, stores collectively hosted 4,000 sessions a day, including some with special guests.
The Today at Apple sessions are led by a new type of retail store employee -- the Creative Pro. These employees are being hired for professional-level knowledge of the subjects they teach at the sessions. In some major cities, the sessions will be taught by world-renowned artists, musicians, videographers and photographers.
The education events are part of a plan to have the Apple stores become a de facto "town square" for communities. In a CBS News interview, Apple senior vice president of retail Angela Ahrendts said that the company's goal is to serve those communities better.