‘Today at Apple’ events kicked off this weekend

“Today at Apple” kicked off this weekend with new in-store programming around the world, including Photo Walks and Kids Hour at all 495 Apple stores. From Getting Started with Coding to How To: Sketch, Draw and Paint with iPad, stores collectively hosted 4,000 sessions a day, including some with special guests.

Movement artist and star of Apple’s AirPods commercial, Lil Buck, shows off his moves in the Forum at Apple Union Square.

Movement artist and star of Apple’s AirPods commercial, Lil Buck, shows off his moves in the Forum at Apple Union Square.

The Today at Apple sessions are led by a new type of retail store employee -- the Creative Pro. These employees are being hired for professional-level knowledge of the subjects they teach at the sessions. In some major cities, the sessions will be taught by world-renowned artists, musicians, videographers and photographers.

The education events are part of a plan to have the Apple stores become a de facto "town square" for communities. In a CBS News interview, Apple senior vice president of retail Angela Ahrendts said that the company's goal is to serve those communities better.