iPad sales continued to shrink in Apple's fiscal 2017 second quarter that ended April 1, 2017, but sales came in ahead of Apple's expectations, according to Apple Chief Financial Officer Luca Maestri in a press conference with analysts.
He added that the iPad remains very successful. Maestri says that recent data from the NPD research group shows that the Apple tablet has 81% share of tablets priced above $200 that are sold in the U.S. What's more, 451 Research reports a 95% customer satisfaction rate for the 9.7-inch iPad Pro and 100% customer satisfaction rate for 12.9-inch iPad Pro.
CEO Tim Cook added initial reaction to the new $329 iPad has been excellent.
“iPad results were ahead of expectations,” he added. “We believe we gained share during the March quarter in a number of major markets, including the U.S., Japan, and Australia. The iPad remains the world's most popular tablet, and it's the primary computing device for millions of customers around the world.”