Former Apple exec, Sal Soghoian, to host CMD-D: Masters of Automation Conference

Former Apple exec Sal Soghoian has announced the first-ever CMD-D: Masters of Automation Conference (pronounced “Command-D") on Wednesday, Aug 9, in Santa Clara, California. It’s for anyone who uses automation, creates automation or develops software. Registration is now underway.

CMD-D is designed for anyone who uses automation, creates automation or develops software. Attendees will learn about powerful automation capabilities hiding in plain sight, user-friendly Automator power-tricks, the latest developments for cutting-edge dual-platform automation for macOS and iOS, and more. For those who are new to automation, a Scripting Boot Camp is also being planned for Aug. 8.

"I'm really excited about CMD-D," says Soghoian, conference co-founder and user-automation expert. "For the past 20 years, I've met and taught great people, doing amazing things with Apple's automation technologies. Bringing everyone together can only lead to even more creative solutions and contributions from the automation community. I look forward to hosting this gathering of great minds."

CMD-D will feature a full day of insight into the current state of automation technologies in the Apple ecosystem, plus a vision for the future. Evening activities will promote networking and an exchange of ideas between attendees and presenters. Attendees can compete in an Open Mic Automation Slam showing off their most innovative or outrageous solutions. Tech podcaster and Apple expert Jason Snell is slated to host a discussion on automation and its future as part of a live Six Colors Podcast.

Last November Soghoian’s position as product manager of Automation Technologies at Apple was terminated, after nearly 20 years at the company. At the time, he announced this in a note on his website and in public at a MacTech Conference. He said: “I joined Apple in January of 1997, almost twenty years ago, because of my profound belief that “the power of the computer should reside in the hands of the one using it.” That credo remains my truth to this day. Recently, I was informed that my position as Product Manager of Automation Technologies was eliminated for business reasons. Consequently, I am no longer employed by Apple Inc. But, I still believe my credo to be as true today as ever.”