Rumor: Amazon Prime to be announced for the Apple TV at WWDC

Apple plans to announce Amazon Prime video's coming to the Apple TV App Store during the keynote at its annual Worldwide Developers Conference (WWDC) on June 5, according to BuzzFeed News

The article, quoting an unnamed “source familiar with the companies' thinking,” says the app is expected to go live this summer, though the hard launch date could change. This would allow Amazon Prime Video subscribers to easily watch TV shows and movies from the service using Apple's set-top box.

As part of the arrangement between the two companies, Amazon will resume selling Apple's set-top box, adds BuzzFeed. If the rumor is true, this would be an about-face for Amazon. In June 2016, CEO Jeff Bezos said he only wants Amazon to sell devices that support Prime Video. Amazon Prime is a membership program that gives customers access to streaming video, music, e-books, free shipping and a variety of other Amazon-specific services and deals. It costs $99 per year or you can go for a monthly $10.99 charge. You can try the service for free for 30 days.

The Sellers Research Firm (that's me) says there's a 99% chance the BuzzFeed rumor is true.