Apple has made a deal with NBC that will see Saturday Night Live creating humorous commercial content that will air during commercial breaks on the show, reports Variety.
The comedy show is teaming up with brands like Verizon and Apple to create special content to make the show both more appealing to advertisers and more compelling to watch live, the article adds. During the April 8 and April 15t broadcast of Saturday Night Live will see a spot for Verizon written by “Weekend Update” anchor Colin Jost and featuring cast member Kenan Thompson.
"People can DVR and scroll through the commercials and watch it the next morning, but we want them to watch it as an event show," SNL creator Lorne Michaels told Variety. "And in exchange for losing three minutes of commercials, which makes the show go much faster, we sort of made an agreement that we would be open to working with advertisers."