Senior Apple executives — including Eddy Cue, Apple’s senior vice president of Internet Software and Services— have reached out to some of Hollywood’s most successful TV and film producers recent about going to work for the tech giant, according to the New York Post. The article claims the Cupertino, California-based company is looking for a “transformative acquisition and not just a deal to buy TV shows.”
“They talked to Sony and Paramount last week. They are preparing something big,” The Post says, quoting an unnamed source.
Apple has dipped its toes into original programming with Planet of the Apps and Carpool Karaoke, which it will offer via an Apple Music subscription.
The company considered a buyout of Time Warner in late 2015, but it didn’t pan out. And, of course, there’s ongoing speculation that Apple plans to launch its own streaming service, which I call Apple Web TV? In October 2016, The Wall Street Times reported that the tech giant was in talks with programmers to offer a slimmed-down bundle of TV networks that will be available on Apple gadgets such as the Apple TV, iPad, and iPhone.
Purportedly, the original plan was for Apple Web TV to launch aside the fourth gen Apple TV. That didn’t happen, apparently because the company couldn’t hammer out deals with various TV networks and companies.
If Apple does plan its own streaming service, it had better get busy. Netflix, Amazon, and Hulu all have popular service. Google’s YouTube announced its own streaming cable TV bundle on Tuesday. And Sony has its own streaming video bundle, Sony PlayStation Vue.