Andrew Murphy, co-founder of the Loup Ventures a venture capital firm called Loup Ventures, predicts that Apple will win an Oscar within five years for its original content. That amount of time happens to be the period it should take the company to scale its original content.
Currently, is spending less than $200 million in producing content such as Planet of the Apps and Carpool Karaoke. However, Murphy thinks this figure will soar to as much as $7 billion within five years.
"Any vibrant entertainment ecosystem needs exclusive content," the venture capitalist says. "Tunes and Apple Music, for example, already leverage exclusive relationships with app developers, music labels, and artists, along with TV and film content providers in order to gain an edge over competing services. Owned content is the ultimate exclusivity.”
If/when Apple does win an Academy Award, hopefully, the presentation will go more smoothly than last night’s Best Picture snafu.