Apple buys company that specializes in facial recognition technology

Apple has acquired Israel’s Realface, a cybertechnology startup whose facial recognition technology can be used to authenticate users, according to the Times of India. The company developed facial recognition software that offers users a smart biometric login.

Realface was launched in 2014 by Adi Eckhouse Barzilai and Aviv Mader. The Tel Aviv-based firm had raised $1 million prior to Apple scooping it up; it employs up to 10 people. 

Apple purportedly paid “a couple of million” for the purchase. This is Cupertino, California’s fourth acquisition in Israel: Anobit (a NAND flash company), PrimeSense (maker of chips that enable 3D machine vision) and LinX (a maker of miniature multi-aperture cameras designed for mobile devices).