Twentieth Century Fox’s Movie of the Day app comes to the Apple TV

Twentieth Century Fox Home Entertainment is launching its Movie of the Day app on Apple TV today. The app, previously available on iOS devices, gives customers a 24-hour window to purchase a movie in digital HD for a price between $4.99 and $9.99, which represents as much as a 75% discount off retail price. 

The movie changes every day. Kingsman: The Secret Service is the first selection and is available for $7.99. This week’s other titles include Deadpool on Feb. 15, Percy Jackson: Sea of Monsters on Feb. 16, Mike and Dave Need Wedding Dates on Feb. 17 and Epic on Feb. 18.