Twentieth Century Fox Home Entertainment is launching its Movie of the Day app on Apple TV today. The app, previously available on iOS devices, gives customers a 24-hour window to purchase a movie in digital HD for a price between $4.99 and $9.99, which represents as much as a 75% discount off retail price.
The movie changes every day. Kingsman: The Secret Service is the first selection and is available for $7.99. This week’s other titles include Deadpool on Feb. 15, Percy Jackson: Sea of Monsters on Feb. 16, Mike and Dave Need Wedding Dates on Feb. 17 and Epic on Feb. 18.