Apple has launched Search Ads Basic, an App Store ad program designed to simplify the process to eliminate keywords and bids. According to the tech giant, advertisers can tell them your app and monthly budget.
The company’s intelligent automation creates the ad and matches it to interested users. Search Ads Basic pricing is a cost-per-install model (CPI), so you only pay up to your maximum CPI. Apple recommends a maximum CPI based on what the company knows about your app and what similar apps are willing to pay to reach the same users.
Search Ads Basic uses the app name, subtitle, description, preview videos, and screenshots approved for your App Store product page to create your ad. If you change your App Store metadata, it can take up to 24 hours to be reflected in the ad preview within your account, and up to two hours for it to be reflected in your ad on the App Store. All ads have a blue background and ad disclosure icon. It could appear in one of several formats.