Apple’s Podcast Analytics tool now available in beta

At this summer’s Worldwide Developer Conference, Apple announced the upcoming Podcast Analytics tool. And it’s finally here, at least in beta form.

Apple says the feature will allow podcasters to learn more about their listeners. For instance, analytics information will include the total hours listened to a specific episode, the average minutes per listener, the abandonment point, and average completion rate. Podcast Analytics will also show if listeners are skipping over ads or not.

  Photo courtesy of "TechCrunch."

Photo courtesy of "TechCrunch."

Podcaster provides registered with iTunes Connect can access the new analytics feature by clicking here. It’s for devices with iOS 11 or iTunes 12.7, or later. iTunes Connect is a suite of web-based tools for managing content sold on iTunes, the iBooks Store, and the various app stores. 

As noted by TechCrunch on the new analytics dashboard, podcasters will log in with their Apple ID to view details about their podcast’s performance. This includes things like table and charts with data like unique device counts for a selected time period, total time listened, time per device, average consumption, devices subscribed, top countries, and more.