The iPhone X sees the most device activations over the Thanksgiving weekend

The 2017 Thanksgiving/Black Friday/Cyber Monday kickoff to the holiday shopping season produced big results for retailers. Between Black Friday and Cyber Monday, consumers dropped more than $11 billion, which is a significant increase from 2016.  

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Mobile shopping also hit a new high this year, with 42% of sales coming from mobile devices and Cyber Monday heralded as mobile’s first $2 billion day ever. According to Localytics, an analytics and marketing platform, Apple’s iPhone X experienced the highest lift in new device activations over the Thanksgiving weekend, compared to the average activations from the previous four weekends. It experienced a 47% growth of new device activations compared to the past four weekends. Runners-up were Google’s Pixel 2 and Samsung’s Galaxy Note 8.

Localytics says this is another sign of strong growth and momentum for Apple’s newest device, which has steadily increased adoption since it was released on Nov. 3. And, while it’s interesting to see Google’s Pixel 2 showing a strong lift over the Thanksgiving weekend, it is also worth noting that the total universe of Pixel devices is still significantly smaller than the universe of iPhone and Galaxy Note devices.

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