Kantar: iOS share is flat in Europe, but up in the U.S. and urban China

The latest smartphone operating system data from Kantar Worldpanel ComTech reveals that in the three months ending September 2017, iOS share was flat in Europe, but up in the U.S. and urban China. Android’s good performance within Great Britain continued, with its share rising 8.2 percentage points to 63.9% in the latest three-month period.

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“Maintaining or growing share in Apple’s key regions is impressive, considering that iPhone X was not yet available during the three-month period ending in September 2017,” says Dominic Sunnebo, Global Business Unit Director for Kantar Worldpanel ComTech. “iPhone 8 and iPhone 8 Plus sales were below the level of iPhone 7 and iPhone 7 Plus sales from a year earlier. But, since the iPhone 8 is not the flagship, the comparison is somewhat meaningless.”

Consumers buying lower-priced and previous generation iPhones prior to the iPhone X release will have a small impact on average selling prices, but this should be more than made up for when iPhone X sales begin at starting prices of $999 and £999, he adds.