Apple’s iOS 11 has overtaken its former version iOS 10.3 less than a month after release according to web analytics company Statcounter.
Statcounter Global Stats reports that iOS 11 reached 42% of all iOS versions worldwide in October compared to 35.5% for iOS 10.3. On a daily basis, iOS 11 overtook 10.3 on Oct. 12, less than a month after its release on Sept. 19.
“Even by Apple’s high standards of migrating users, the rapid take up of iOS 11 has been impressive,” says Statcounter CEO Aodhan Cullen. “The rapid rise of iOS 11 has implications for digital advertisers. “iOS 11’s feature called Intelligent Tracking Prevention makes it harder for advertisers and publishers to track users online.”