Another survey: iPhone X demand will be exceptional

While a survey by the Bernstein broker firm has found that demand for the iPhone X will be “substantial, but not exceptional,” another survey — by the UBS investment firm (as noted by AppleInsider — finds that the next gen smartphone — as well as the iPhone 8 and iPhone 8 Plus — is generating considerable buying buzz, with 69% of North American consumers planning to buy a new iPhone within the next three months.

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The survey — conducted by UBS in conjunction with 451 Research — found that iPhone purchase interest is at its highest level since it reached 71% when the iPhone 6 lineup debuted in 2014. The data suggests that the iPhone X, iPhone 8 Plus, and iPhone 8 have generated more interest from consumers than the last two years, in which the iPhone 7 and iPhone 6s were launched. 

For the iPhone X specifically, 43% of iPhone buyers said they plan to buy the new flagship model. The survey also indicated that the iPhone 8 Plus has, thus far, outsold the smaller iPhone 8, showing consumers gravitating toward the larger display and superior camera.