Angela Ahrendts, Apple’s senior vice present of Retail, tells CNBC that Apple isn’t going to take the hard sale route in pushing the iPhone X. She says Apple has told retail employees not to try to upsell customers to the most expensive iPhone model.
"Internally we said the tagline was 'an iPhone for everyone,'" she said. "I prefer that we ask you who you're buying it for. If they're 6 or 7 years old, what do they need? If it's someone who's leaning into something else, what do they need? We do that with Mac, we do that with iPad, why wouldn't we do that with [the] phone?”
iPhone X pre-orders start Friday, Oct. 27; the first units are supposed to be available on Friday, Nov. 3.