Apple to donate $1 million to California wildfire relief and match employee donations

Flames from the Valley Fire cover a hillside along Highway 29 in Lower Lake, California September 13, 2015. The swiftly spreading wildfire destroyed hundreds of homes and forced thousands of residents to flee as it roared unchecked through the northern California village of Middletown and nearby communities, fire officials said on Sunday. REUTERS/Noah Berger TPX IMAGES OF THE DAY

Flames from the Valley Fire cover a hillside along Highway 29 in Lower Lake, California September 13, 2015. The swiftly spreading wildfire destroyed hundreds of homes and forced thousands of residents to flee as it roared unchecked through the northern California village of Middletown and nearby communities, fire officials said on Sunday. REUTERS/Noah Berger TPX IMAGES OF THE DAY

The devastating wildfires north of San Francisco are taking a heavy toll on life -- with 23 confirmed dead and hundreds reported missing -- and on property and businesses. Close to 3,500 homes and businesses are thought to have been destroyed so far. Apple is donating $1 million to relief efforts for the fire, and has also promised to match employee donations two for one. 

Although Apple CEO Tim Cook is currently in Europe, he took the time to tweet out his concerns and highlight the donation:

Apple has been a great corporate citizen lately, enabling donations through iTunes to the American Red Cross for Hurricane Harvey relief, then using the same vehicle to take donations for Hurricane Maria relief.