Survey: more than half of U.S. consumers are interested in an Apple or Google car

Though everyone knows by now that Apple is working on some sort of automotive technology, no one knows if it’s a full blown “Apple Car” or hardware/software for vehicles. However, a new survey suggests that more than half of U.S. consumers would be interested in cars developed by tech giants Google and Apple.

TECHnalysis Research recently surveyed 1,000 U.S. consumers who both own a car and are planning to purchase a new one within the next two years. They were asked a wide range of questions regarding car brands, features, technologies, and much more. One of the questions specifically focused on the potential interest that consumers would have in purchasing a car sold by Apple, Google, or another major tech company.

Half of the respondents in the survey said they would give at least moderate consideration to purchasing a car from a tech company. In the case of Apple- and Google-branded cars, about one third would give serious consideration to a purchase, and just over 10% said they would definitely purchase a car from one of those companies.

Fifty-nine percent said they were at least moderately interested in a Google car versus 52% for an Apple car. Thirty-three percent said they were at least seriously interested in a Google car versus 28% for an Apple car.