AWT News Update: September 6, 2016

Image via

Image via

It's the day before a major Apple announcement, so we're going to fill you in on some fun news on what we'll be doing tomorrow, as well as some "regularly scheduled" Apple news:

  • It appears that the Chinese market is quite uninterested in the new iPhone
  • Apple World Today has a "stupendous, gigantic" roundup of accessories for the new iPhones that will be published tomorrow
  • A bunch of Apple trademark filings unveil some new and interesting names, like "Iris Engine" and "Smart Button"
  • No liveblog on Apple World Today tomorrow; we invite you to watch Apple's livestream of the event and then head to AWT for more information

The text version of the podcast can be viewed below. To listen to the podcast here, click the play button on the player below.

Text Version

Hi, this is Steve Sande for Apple World Today, and this is the AWT News Update for September 6, 2016. We hope you had a great Labor Day weekend and that you’re excited about tomorrow’s Apple event.

Reuters reports that Chinese interest in the iPhone 7 appears to be subdued, based on comments on the Sina Weibo microblogging site. Reuters compared the month ahead of 2014’s iPhone 6 release, and there were 15 times more comments on the site for that release. The iPhone 6 was the first iPhone for many Chinese buyers, and at this point a lot of those users still may not feel that they need a new phone yet. Since rumors are already churning up interest in a completely-redesigned iPhone for next year, many Chinese consumers may wait until 2017 or opt for a homegrown smartphone from Chinese manufacturers like Huawei or Oppo.

Just a heads-up; one thing we’ve been working on today is a huge roundup of accessories for the new phones that will be released tomorrow. We’ve been receiving embargoed information for about two weeks now from a variety of manufacturers, so you’ll have a lot of fun reading through the gigantic and stupendous roundup post. Expect to see it right around the time that the new iPhone is announced.

A number of trademark filings became available today, the day before the Apple event. They were discovered by lawyer Brian Conroy and have been making the rounds. Not unexpectedly, the names iPhone 7 and iPhone 7 Plus now have US trademarks, along with one for an AirPods Case. The latter is most likely a charging case for the wireless earphones that Apple is expected to unveil tomorrow. Several trademark filings for “Iris Engine” and “Apple Iris Image Engine” were spotted as well, which could have something to do with the dual-camera setup on certain models. Some other trademarks may have to do with the upcoming MacBook Pro refresh, including Apple Smart Button and Apple Touch Bar. There were also trademarks for Apple Swift Lab, Apple Progress Card, Apple Smart View and Apple Rich Links, none of which we have any idea about. Some others that piqued our interest were Tap to Replace, Raise to Wake, Home Hub, and Control Strip. All of this should become clear in the next few months…

In case any Apple World Today readers are wondering if we’ll be doing a liveblog tomorrow, the answer is no. Since Apple now makes the livestream of its events available for everyone to view, it makes no sense for us to parrot everything they’re saying. Instead, we will be writing breakout articles about the announcements and what they mean. That livestream, by the way, will be available from Apple’s home page tomorrow. You will also be able to watch it on any 4th-generation Apple TV using the Apple Events app.

That’s all for today; We’ll be back tomorrow afternoon with a special event edition of the AWT News Update.