The third edition of the World Branding Awards saw 210 brands from 30 countries named “Brand of the Year” in a ceremony held in the main entrance and orangery at Kensington Palace on Tuesday. Apple was among the winners.
The Cupertino, California-based company, BMW, the British Council, Cartier, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, McDonald's, Nescafé, Nike, Oral-B, Pampers, Rolex, Samsung, Starbucks, Schwarzkopf and VISA were announced as global winners.
Winners are judged via three methods: brand valuation, consumer market research, and public online voting. This year, a newly designed 24-kt gold plated trophy was introduced for all winners. The awards program is organized by the World Branding Forum, a global non-profit organization dedicated to advancing branding standards.
“The Awards celebrates the achievements of some of the greatest brands around the globe. With 70 percent of the scoring process coming from consumer votes, winning brands have managed to build a good trust score with their consumers,” says Richard Rowles, chairman of the World Branding Forum.