‘Apple could very well be sitting at all-time highs just 12 short months from now'

Orange Peel Investment’s Scott Tzu believes “that with a seismic sentiment change [regarding the upcoming “iPhone 7”], and with the hype surrounding the iPhone 8 going to be unbearable, Apple could very well be sitting at all-time highs just 12 short months from now.”

“With the serious change in sentiment we have seen regarding Apple stock after the company beat expectations on its last earnings report, and among scattered first glances of the iPhone 7, we think Apple could surprise the markets and move much higher by the end of this year,” he says in a Seeking Alpha analysis. “We also think there's a common-sense road to Apple trading at all time highs within the next 12 months.”

Tzu says Tte roadmap to all time highs looks like this:

  • Terrible sentiment heading into iPhone 7 launch and pre-launch earnings.
  • Earnings beat expectations.
  • The iPhone 7 may not turn out to be as bad as everyone thinks.
  • Then, we have a real media event brewing in the iPhone 8 launch, which the media is already covering and will cover exhaustively until launch.