The latest market forecast from the Canalys (www.canalys.com) research group shows worldwide smart phone shipments will reach just over 1.4 billion units in 2016 – a 5% year-on-year increase.
Shipments in Asia Pacific (excluding Greater China) are expected to grow by 13%. The smart phone markets in India and the Philippines are performing well in 2016, with annual growth expected to reach 21% and 26% respectively, predicts Canalys. Despite the introduction of an “iPhone 7,” the research group expects Apple’s worldwide shipments will decline in 2016, as it continues to struggle in China.
“The launch of the iPhone 6 saw Apple’s shipments in Greater China skyrocket, but the company has struggled to maintain this momentum,” says Canalys Research Analyst Jessie Ding. “The iPhone 6s had a lackluster reception in comparison and the iPhone SE is unlikely to make a big difference to Apple’s fortunes in the region this year. Local players have improved product quality and offer much better value for money. Huawei, Oppo and Vivo offer products with better specifications at significantly lower price points. The iPhones lack features such as waterproofing and wireless charging. Apple needs to catch up with the competition if it wants to compete.”
However, the Sellers Research Group (that’s me) begs to differ. I’m forecasting that the iPhone 7 will seriously rev up Apple smartphone sales.