Worldwide tablet shipments reached 38.7 million in the second quarter of 2016 (2Q16) according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. Growth continues to decline with the market receding 12.3% year-over-year “as vendors begin to refocus their product lines and consumers hold off on purchases,” according to the research group.
Apple's launch of its second detachable — the 9.7-inch iPad Pro — helped lessen its year-over-year decline to 9%, but, more importantly, it helped raise Apple's average selling price (ASP) and revenue, notes IDC. Price reductions on previous generation iPads and the latest Pro iterations are expected to have the same effect for the remainder of 2016 as the consumer and enterprise audiences evaluate their needs. iOS tablets command 26% of the tablet market.
Samsung continues to hold the number 2 position in IDC's ranking with methodical coverage of price bands, features, and screen sizes. Samsung's results should get better as it arguably leaves the detachable category still untouched, according to IDC. (Also note that the Galaxy View isn’t included in IDC's tablet taxonomy.)