A handful of unofficial Apple stores were picketed and social media users encouraged each other to destroy their Apple goods, “in a rare instance of the tech firm being targeted as a symbol of perceived injustice following an international ruling against Chinese territorial claims,” reports Reuters.
“There’s not much Apple or any other foreign firm can do to prevent such patriotic protests,” Canalys analyst Nicole Peng told the publication, adding that she sees no impact to Apple’s sales from the recent protest. “These incidents happen every few years.”
This is another incident in a string of Apple problems in China. The Chinese government has decided that app stores operators such as the Cupertino, California-based company must establish the identity of users, while monitoring and reporting postings that contain banned content. Earlier this month Apple's China branch was fined 50,000 yuan ($7,595) for "serious dishonest acts” such as suspected tax evasion. Also, Shenzhen Baili, a Chinese company won a Beijing patent office ruling, that the the iPhone 6 copied its own Baili 100C smartphone (although Shenzhen Baili is apparently no longer operating).