Nextworth.com, an online site that buys consumer electronics items for cash — is seeing a spike in people searching for Apple Watch trade-in prices. The report could mean good news for Apple, although it indicates that, while current owners are likely to upgrade, Apple still has a problem keeping devices on people's wrists long term.
Among the findings from the Nextworth study:
- Two in three Apple Watch owners plan to upgrade.
- Eighty-eight percent of respondents reported wearing the smartwatch daily when they first purchased it, but within three months, only 45% did the same.
- Fifty percent plan to buy a smartwatch as a gift within the year.