AWT News Update: June 23, 2016

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Just a couple of fun little Apple news bits for the day:

  • LeBron James and the Cleveland Cavaliers owe part of their dramatic comeback and ultimate championship to late Apple co-founder and CEO Steve Jobs
  • Apple Music gets one step closer to release in South Korea
  • Apple is polling customers on streaming video and Apple TV topics

The text version of the podcast is below. To listen to the podcast, click the play button on the embedded player below:

Text Version

Hi, I’m Steve Sande from Apple World Today, and this is the AWT News Update for June 23, 2016.

The NBA champion Cleveland Cavaliers can owe part of their ultimate win to some of the inspiration provided to the team by LeBron James, who wanted to make his teammates believe that the could come back from their initial two game deficit. And what did James find to help the team become inspired? The famous 2005 commencement address to Stanford University made by Steve Jobs. In the video that James showed to the team before Game 3 of the finals, Jobs talks about dropping out of college and how taking a calligraphy class ended up helping him realize that the fonts and interface of the first Mac needed to be typographically perfect. To quote Jobs, “Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later," Jobs said in his address. "You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something -- your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” Two other players — Richard Jefferson and Kevin Love — both commented on the affect the Jobs speech had on them. Love had his own connection with Jobs during the finals, having written the famous Jobs phrase “Stay hungry, stay foolish” on his shoes to remind himself to loosen up.

Apple Music is available in many countries — over 110 at last count — but South Korea wasn’t one of them. Now The Korea Herald reports that the Federation of Korean Music Performers has made an agreement with Apple on how to pay copyright fees to artists. However, the company also needs to have other agreements in place before launch, including ones with the Korea Music Copyright Association, the Recording Industry Association of Korea, and many other local labels and distributors. At least there has been a first step in moving towards Apple Music availability in South Korea.

Apple has been polling customers for feedback on streaming video and the Apple TV over the past few weeks. An email survey is being sent to customers who recently purchased other devices, initially asking questions about the purchase but then veering in the direction of streaming video. Questions included which devices were being used for streaming, satisfaction with the Apple TV, and when a fourth-generation unit was purchased. What’s interesting is that the company also asked about the likelihood of a customer purchasing another streaming media player, presumably looking at a fifth-generation model that would have Amazon Echo-like capabilities and support 4K. Of course there’s no word on whether Apple is actually even working on such a device, but we’re sure to find out in the next year or so.

That’s all for today; We’ll be back tomorrow afternoon with another edition of the AWT News Update.