Apple and WWF’s Apps for Earth campaign raised awareness among hundreds of millions of people and generated more than $8 million in total proceeds to support WWF’s conservation work. WWF announced the results this week at WWDC in San Francisco.
During the ten-day campaign in April, Apple, WWF and 24 developers worked together to help the planet, one app at a time.
Through interactive and educational content created exclusively for Apps for Earth, the campaign gave participants an opportunity to actively engage in conservation and contribute to WWF’s mission.
100% of the proceeds from participating apps and In-App Purchases go to support WWF’s conservation work.
The campaign is the second time Apple has partnered with WWF to protect the planet. Last year, they kicked off a multi-year partnership to protect up to a million acres of responsibly managed forest across China, furthering Apple’s work to lower its footprint and conserve resources throughout its entire operation.