Global Apps for Earth campaign with WWF raises more than $8M

Apple and WWF’s Apps for Earth campaign raised awareness among hundreds of millions of people and generated more than $8 million in total proceeds to support WWF’s conservation work. WWF announced the results this week at WWDC in San Francisco.

During the ten-day campaign in April, Apple, WWF and 24 developers worked together to help the planet, one app at a time.

WWF’s Ginette Hemley presents the Apps for Earth results at WWDC16.

WWF’s Ginette Hemley presents the Apps for Earth results at WWDC16.

Through interactive and educational content created exclusively for Apps for Earth, the campaign gave participants an opportunity to actively engage in conservation and contribute to WWF’s mission. 

100% of the proceeds from participating apps and In-App Purchases go to support WWF’s conservation work.

The campaign is the second time Apple has partnered with WWF to protect the planet. Last year, they kicked off a multi-year partnership to protect up to a million acres of responsibly managed forest across China, furthering Apple’s work to lower its footprint and conserve resources throughout its entire operation.