Survey: 42% of iPhone users would purchase the newest smartphone if it sported a ‘vastly improved Siri’

The Fluent research group has conducted a survey around current and prospective Apple initiatives. Siri, the company’s personal digital assistant, seems to be of particular interest. Key findings of the survey include:

  • Forty-two percent of iPhone users said that they would be somewhat more likely to purchase the newest generation iPhone with a vastly improved Siri. 
  • Nearly two-thirds (65%) of iPhone owners believe that Apple products are worth the premium price over other manufacturers.
  • iPhone users overwhelmingly plan to stay iPhone users. Eighty-seven percent of iPhone users plan to purchase another iPhone as their next phone
  • Android users had slightly less loyalty, with 74% saying they would purchase an Android-powered device as their next phone.