Apple and Adobe work together to advance the TV Everywhere user experience

At this week’s Worldwide Developers Conference, Apple announced a set of new authentication APIs [application programming interfaces] in iOS and tvOS that enable Single Sign On (SSO) for TV Everywhere (TVE) on Apple devices. 

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Adobe is working together with Apple to improve consumer adoption of TVE and improve the overall user experience. Apple’s new authentication APIs will allow users to sign in using their pay-TV credentials, and once signed in, they will not have to sign in again as they're moving from one TVE app to another.

Adobe is working to incorporate these new APIs into all Adobe Primetime authentication SDKs, ensuring efficient adoption by programmers. Adobe Primetime is the market leader in TVE, powering authentication for 95% of broadcaster and cable network sites and apps in North America today.