Many past and present Apple World Today staffers are fans of Softorino's WALTR, an OS X (or shall we call it macOS?) app that speedily converts and transfers any video or music file over to your iPhone or iPad.
It doesn't matter what music format (FLAC, MP3, ALAC), video format (MKV, AVI, MP4) or ringtone file (M4R) you have on your Mac. Just run WALTR with your iPhone or iPad attached to the Mac, and the files are converted to the proper formats for the Apple Music and Videos apps.
Softorino has been a great supporter of Apple World Today in the past, and their support continues with this 30% discount on any WALTR license. Whether it's the single license (usually $29.95) or the $79.95 WALTR family pack, you'll be able to chop 30% off the top immediately just because you visited our site.
To take a look at WALTR's capabilities and take advantage of the deal, just click that big, beautiful banner ad for the app in the right sidebar or click any of the links in this post.