Remember when Apple rolled out its Apple Car? Me neither because it hasn’t happened yet. But that hasn’t stopped The Drive, a site devoted to automotive culture, from naming Apple CEO Tim Cook and Chief Design Officer Jony Ive to its list of“the 10 most influential people in automotive technology.” It’s a list of “people with serious crystal balls.”
About Ive, who’s number six on the list, The Drive says: “With smartphones having displaced wristwatches for many, a late-model iPhone is the best-designed thing they own. Ive’s work—via Apple’s blockbuster conferences, whose videos he narrates—introduced words like ‘chamfered,’ ‘beveled,’and ‘anodized’ to a general American lexicon. Moreover, its cleanliness and iconoclasm leads the tech pack. The best car interiors reflect that aesthetic beautifully.
About Cook, who’s number three on the list, The Drive says: “Steve Jobs was more than a whip-cracking captain—his turtleneck, New Balances and enthusiastic presentations were the face of the company. No one envied his replacement. Still, Tim Cook has become a competent, if quieter hand at the helm of the world’s largest company, one whose reach—with Apple Carplay, Apple Watch-based car apps, and rumors of EV collaborations—extends ever deeper into the car world.”