For the second fiscal quarter of 2016, iPad sales fell from 12.6 million units a year ago to 10.3 million units this year. That’s a 19% dip, but Apple sees better days ahead.
In a call with analysts and the press, CEO Tim Cook says response to the 9.7-inch iPad Pro has been tremendous. That’s one of the reasons Apple expects to see its best iPad unit sales comparison in over two years in the June quarter, he added.
Chief Financial Office Luca Maestri noted that, according to the NPD research group, Apple has 78% of the market share of tablets prices priced over $200. And in the second fiscal quarter, there was double-digit market growth in many served markets, he added.
Maestri said that there's 97% customer satisfaction for iPad Air 2. Research by IDC says that 59% of those looking to buy are planning to buy an iPad, more than three times next highest brand, he added.