Karen Appleton, the veteran business development executive who was the first non-technical hire at the cloud storage and collaboration company Box, has left that company for an enterprise-focused role at Apple, sources tell Re/code.
The article adds that those “sources familiar with the move” say Appleton will have a role in Apple’s evolving approach to the enterprise. At Box, she was responsible for defining and leading the cloud company’s efforts to reach customers in vertical industries. Perhaps Apple is looking at offering a more enterprise-focused iCloud solution.
In her LinkedIn profile she says: “My team and I establish and expand market penetration and thought leadership, build solution oriented offerings and partnerships, and leverage internal resources and external relationships to drive sales. I work to expand Box's penetration into F1000 companies, establish our government relations programs and initiatives, and run our not for profit and corporate social responsibility efforts. From 2007 until 2013, I ran all of Box's business development, partnership, and strategic alliance activities that drove credibility, awareness and revenue. I led the task force for Box's international expansion strategy, was responsible for our Box.gov efforts, including the SBA Tech Coalition, and built the foundation of our channel program. An area of focus is extending our capabilities with regard to partner expansion activities, to power growth.”
Box.org provides nonprofits with the technology resources they need to innovate and fulfill their mission. In addition to offering access to the Box content management platform, the company supports nonprofit organizations through employee-led programs.