Over the years, I’ve collected lots of nifty T-shirts from trade shows I’ve covered — mainly the late, lamented Macworld Expos held in Boston, San Francisco, New York, Tokyo, and Paris. Over the next few weeks I’ll be “modeling” some of the items in my collection.
This time around I’m pictured wearing my tee from the Macworld Conference & Expo 2009. Held from Jan. 5-9 in San Francisco, it was one of the more disappointing of the expos.
Apple had already announced that the 2009 conference would be the last in which the company would participate. The conference's keynote address was delivered by Phil Schiller, Apple’s senior vice president of Product Marketing, not Steve Jobs, as had been the custom for the past 10 years. The CEO had issued a press release stating that the reasons for his absence were health-related, specifically citing a hormone imbalance. It was an omen, I guess, of things to come.
At Macworld 2009, Apple announced the release of iLife '09, iWork '09, and the supersized,17-inch unibody MacBook Pro. The company also announced that iTunes would begin to sell all music DRM-free.