Apple services now reach 124 million U.S. adults

In a new report — as noted by VentureBeat — Verto Analytics says that Apple has 124.4 million users in the U.S. who accessed at least one of Apple’s online services (web or apps) at least once last March. That means Apple reaches more than half of all adults.

Looking at just iOS users, in March, the company had 91.3 million users. That breaks down to 73 million iPhones users and 54.3 million iPad users. (Sixty-six percent of iOS users are women.)


Among the total computer installed base, the Mac increased its market share from 11% to 12.9% from the first quarter of 2015 to quarter one of 2016. Apple Watch’s share of wearable devices in use is at 17.5%, and Apple TV rise .5% to 16.5% of all streaming players in use. Verto Analytics also notes that:

  • iPhones grew 1% to represent 41.8%of the U.S. smartphones in use during that same time.
  • iPads fell 1.9 % to 38.6% of tablets in use. Twenty-three of Apple tablets in use are iPad 2. 

“Relatively speaking, Apple is still doing well both in desktop/laptop computers and smartphones where they continue to gain market share even today,” says Dr. Hannu Verkasalo, CEO of Verto Analytics. “For Apple to grow here in the U.S. and other developed markets, they need to successfully monetize their user base outside of the revenue streams coming from device sales and current Apple app store payments.”