China’s quarterly iOS revenue grew nearly 2.2x year-over-year from the first quarter of 2015 to the first quarter of 2016, mostly from in-app purchases within mobile games, according to the “App Annie Index Market Q1 2016."
Asia continues to reign in iOS revenue, but last quarter, China leapt ahead of Japan on the revenue rankings thanks to its legions of mobile gamers. App Annie — which provides analytics services and market intelligence to app developers — also notes that entertainment and music app revenue is “exploding” in the U.S. and China with major apps adding subscription revenue models.
The report notes that Google’s Play Store saw a number of downloads that roughly doubles that of the Apple App Store. As established markets continue to see revenue rise, emerging markets — Vietnam, Argentina and Egypt in particular — are experiencing significant download growth on Google Play through games. -
Beyond games, what’s driving the revenue jump? App Annie says mobile users worldwide are getting an appetite for streaming media, which is manifesting itself through in-app subscriptions and heavily benefiting both the U.S. (e.g., Netflix and Spotify) and China (e.g., Tencent Video and QQ Music). Throughout 2016, App Annie predicts that eSports will further boost revenue in China and “cross-app integrations will take apps to the next level with increased awareness and monetization opportunities, while also bridging the physical-mobile gap for many companies.”