Apple may be preparing to announce a web version of its MapKit framework, allowing anyone to embed an Apple Map view into a web page. On the WWDC microsite —as noted by 9to5Mac — Apple has embedded its own map object in the page to show attendees how to get between Moscone West and the Bill Graham Civic Auditorium, where the 2016 Worldwide Developer Conference keynote will be held.
9to5Mac says that, looking at the code, it appears Apple wants to make this embeddable map a public API [application programming interface] in the future so anyone could add an Apple Map to their website. Such maps would be interactive and users get to zoom in and out.
The MapKit framework provides an interface for embedding maps directly into your own windows and views. This framework also provides support for annotating the map, adding overlays, and performing reverse-geocoding lookups to determine placemark information for a given map coordinate.