German publication Frankfurter Allgemeine claims Apple may be planning to use automotive contract manufacturer Magna to manufacture the Apple Car at a plant in Austria currently used to produce Minis. The publication — as noted by 9to5Mac -- also says that Apple has created a “secret lab” in Berlin where it has head-hunted a small cross-disciplinary team of 15-20 upcoming engineers from a number of German car companies.
Magna is a global automotive supplier headquartered in Aurora, Ontario, Canada with 305 manufacturing operations and 93 product development, engineering and sales centers in 29 countries. The company has over 139,000 employees focused on “delivering superior value to our customers through innovative processes and World Class Manufacturing.”
Here’s the big picture (as in speculation) on Apple’s automotive project: The Wall Street Journal says Apple’s car project is code-named “Titan.” Bloomberg Business claims that Apple, “which has been working secretly on a car, is pushing its team to begin production of an electric vehicle as early as 2020.” 9to5Mac has compiled a list of automotive experts hired by Apple and says “it’s clear Apple’s ambitions go well beyond just its iOS-based CarPlay in-dash system.” BGR notes any “Applemobile” will likely be an electric car of some kind, especially given Apple CEO Tim Cook’s dedication to expanding the use of greener energy.
In June 2015, The Register said that Apple said that though Apple wants to compete directly with Google in the car space, “whether the mystery project is a full Apple-branded car or just an Apple OS built into a car from another automaker remains to be seen.” USA Today says that we shouldn’t expect a full-fledged car, but perhaps a dashboard or some other sort of embedded model.