New research from Rocket Fuel, a programmatic marketing platform provider, says early one fifth (18%) of survey respondents plan to purchase a tablet, smart TV, or gaming console in the next 6 months.
The most popular planned purchases were tablets (Windows Surface and iPad), smart TVs, and gaming consoles (PlayStation 4 and Xbox One) -- each of which was a planned purchase among at least 10% of respondents. The Apple Watch led the field in planned purchases for wearables (10%) and the Nest Learning Thermostat was the most popular planned purchase among connected home devices (7%).
Eighty-seven percent of those surveyed own a desktop or laptop , with ownership totals highest among those ages 55+ (94%). More than half (58%) of respondents own a tablet, with Android tablets the most common (27%). Just over one third (36%) of owners having purchased/received their tablets in the past six months.
Insights are based on a Rocket Fuel consumer survey conducted in December 2015 with 502 consumers about which devices they own, which they plan to buy, and how they’ll use those devices on a daily basis.