Piper Jaffray’s semi-annual Taking Stock With Teens survey shows that, in the tech field, Apple's iPhone and iPad remain dominant. Plus, there’s growing interest growing for the Apple Watch.
Sixty-nine percent of teens surveyed own iPhones; that’s up from 67% in the Fall 2015 survey. Seventy-five percent of teens expect their next device to be an iPhone, up 1% from the previous survey.
Interest in the iPad is also up. Sixty-three percent of the 13% of teens who don’t own a tablet, but plan to buy one would choose an iPad. That’s up from 58% last fall.
Only 12% of teens surveyed owned a smartwatch. Among those that do, the Apple Watch is the device of choice (71%). However, just 10% of teens say they're interested in buying a smartwatch. That's only up 2% since fall of 2015.
The Taking Stock With Teens survey is a semi-annual research project comprised of gathering input from approximately 6,200 teens with an average age of 16.3 years. Teen spending patterns, fashion trends, and brand and media preferences were assessed through visits to a geographically diverse subset of high schools across the U.S. For more info go to www.piperjaffray.com/teens.