Will the Apple Car be an achievement of mythic proportions? Rumors have been flying for over a year bout "Project Titan,” which is allegedly Apple’s internal name for a self-driving electric vehicle project. Now the company has been giving a network of industrial projects throughout South Bay (California) names from Greek mythology, according to the Silicon Valley Business Journal.
The Business Journal says Cupertino, California-based company and its contractors have been working out a network of industrial projects throughout the South Bay. Buildings have been nicknamed Zeus (king of the Gods of Mount Olympus), Rhea (mother of the gods)Medusa (monster, a Gorgon, generally described as a winged human female with a hideous face and living venomous snakes in place of hair), Athena (Greek goddess of wisdom and good counsel, war, the defense of towns, heroic endeavor, weaving, pottery and various other crafts), and Magnolia (also known as Pegasus, a winged horse).
In Greek mythology, the Titans were members of the second order of divine beings, descending from the primordial deities and preceding the Olympian deities. Apple has reportedly hired numerous engineers and designers from companies as varied as Tesla, Ford, GM, and Nvidia to work on the “Titan” Apple Car project.