More U.S. consumers buying iPhones from carriers instead of directly from Apple

A new report from Consumer Intelligence Research Partners — as noted by The Wall Street Journal — says more U.S. consumer are buying iPhones from third-party retailers instead of directly from Apple. 

CIRP says that 11% of U.S. iPhone buyers purchased phones directly from Apple in 2015. That’s down from 16% two years ago. Meanwhile, purchases from carriers (AT&T, Verizon, Sprint, and T-Mobile) rose from 65% to 76% during the same time period. The remaining 13% of 2015 iPhones were purchased through third-party retailers like Best Buy, Target, and Walmart. 

I’m sure Apple is happy with lots of companies selling its products. However, the iPhone maker makes more profit selling through its own stores, where it can promote, among other things, accessories, AppleCare, and the iPhone Upgrade Program.