Apple remains the most popular smartphone brand in urban China

The latest smartphone sales data from Kantar Worldpanel ComTech for the three months ending in January shows that Apple’s iOS continued to grow share in urban China, though the rate of that growth was the slowest since late 2014. Apple also remained the most popular brand, capturing 25% of smartphone sales.

“Looking at the three months individually, January was the weakest month for Apple in China as more price-sensitive consumers might have been waiting to see what promotions Chinese New Year would bring in early February,” says Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. “In the rest of the world, smartphone platform dynamics remained pretty stable period-over-period, with no surprises.”

In the EU5 (France, Germany, Italy, Spain, United Kingdom), Huawei remained the second strongest brand in the Android ecosystem, growing to 14% in the three months ending January, up from 5% in the same period in 2014. 

“In urban China, iOS share continued to grow year-over-year, albeit at a slower pace, as iPhone 6s, iPhone 6s Plus and iPhone 6 were the best-selling smartphones in the region,” notes Tamsin Timpson, strategic insight director at Kantar Worldpanel ComTech Asia. “Huawei continued its momentum and is closing the gap with its nearest competitor, Apple, capturing 24.3% of sales. Xiaomi, which announced its Mi-5 at the recent Mobile World Congress, maintained a distant third, as it dropped 10.2 percentage points over the same period in 2015.”