Apple, Amazon, Google and Roku accounted for more than eight out of every 10 digital media streamer shipments worldwide in 2015, according to new data from Strategy Analytics. Based on cumulative shipments of digital media streamers, Apple still leads the way having shipped close to 37 million Apple TV units since its launch in 2007.
However, Google's Chromecast is catching up fast with 27 million units shipped in just two and a half years. It’s followed by Roku's Box and Streaming Stick (20 million) and Amazon Fire TV (less than 10 million).
"Google's puck sized Chromecast dongle continues to have broad appeal with consumers who favor its mobile-centric approach to content access and control. The device's portability and low price at just $35 has made it an impulse purchase for many and household ownership of multiple Chromecasts is not uncommon,” says David Watkins, service director, Connected Home Devices, Strategy Analytics. “However, the mobile device is not necessarily the center of the universe for everyone and devices such as Apple TV, Roku and the Amazon Fire TV continue to prove popular with those looking for a more traditional remote-based and UI driven TV experience."
Global shipments of all connected TV devices (including Smart TVs, Blu-ray players, game consoles and digital media streamers) totaled 220 million units in 2015 following record shipments of 84 million in the fourth quarter, notes the research group. Smart TVs accounted for 54% of all connected TV Device shipments in 2015 reaching 120 million units.